Advertising display holder



Jan. 3, 1939. J. P. ROSELLO 2,142,826

ADVERTISING DISPLAY HOLDER Filed Nov. 12, 1957 2 Sheets-Sheet l INVENTORJUAN P. 120562.40

B W AT ORNEY Jan. 3, 1939 p ROSELL 2,142,826

ADVERTISING DISPLAY HOLDER Filed NOV. 12, 1937 2 Sheets-Sheet 2 l 31 13INVENTOR (JUAN POSELLO PatentedJan. 3,1939

* UNITED STATES PATENT OFFICE Juan Y.

Application November 12, 1937, Serial No. 174,140

18 Claims. (01. 248-174) This invention relates to a holder for menus,place-cards, etc., and for displaying articles such as bottles, boxes,and items of jewelry.

Generally, the invention seeks to provide a Fig. 10 is a similar view ofanother form of the invention shown in Fig. 9.

Fig. 11 is a side view showing the manner of obtaining access to thematches.

Referring to the drawings in greater detail and support or holderpreferably made of paper, fibre,

card'board, or the like, which is adapted to hold more par i ul rly tFigs. 1, 2, nd the 119- and support upon a table, a menu card or a portor holder isformed of a single piece of cardplace-card; or to displayupon a counter or in a board, flbre, or the like, blanked in a die andshow window, articles of Jewelry, or bottles, provided with score orfold lines, as shown. boxes, and similar articles. The holder is formedwith two uprights con- 10 The invention contemplates the provision oftiguously touching portions l5 and I6 .joined an article holder which isrelatively inexpensive, respectively to the base portions l1 and I8,which capable of being formed from printed or llthoin turn are joined withe base Supporting p rgraphed material such as cardboard or fibre totions respectively I9 and 20. Score lines are 5 provide a pleasing,attractive, and sales-inducing formed at 2| and 22 between therespective poritem, and which may be blanked in dies and tions 15 andI1, and I6 and IB. Similarly, score provided with score or fold linesadapting it to lines 23 and 2 are formed between the p be folded anderected into article-holding contive portions [1 and I9, and I8 and 20.The dition in a quick and easy manner. portions l9 and are joined by endconnecting More specifically, the invention seeks to protabs 25 and aslit 26 is defined by said portions 20 vide a holder of this characterwhich is formed l9 and 20 and said connecting tabs. So that of a singlepiece of printed or lithographed bending may be had between the portionsl9 and paper-like material folded to provide a stable 2!! score lines 21between said portions and the support or pedestal and bearingornamentation, tabs 25 are formed. For the same reason, slits 25indicia, or advertising matter, and one which at 28 are provided. 25 maybe transported, handled, and stored in The holder is assembled byintroducing the knock-down flat condition, and which may be uprightportions [5 and I6 through the slit 26 readily erected for use whendesired. and arranging the score lines in folds such as o The inventionalso seeks to provide a holder shown in Figs. 1 and 2. Stability isgiven the 3 of this character in which may be incorporated support thusformed by providing the shoulders a match pack which is readilyaccessible for use. 29 on the portions l5 and I6, said shoulders beingWith the foregoing and many other objects, engaged by the under surfacesof the tabs 25 features, and advantages in mind, the invention tomaintain the tabs in spaced apart relation 85 may be realized in theseveral forms of its emwith the base portions l'I-l8. In this mannerbodiments as illustrated in the accompanying the base support portionsHand 20 are disposed drawings, upon which the following detailed at anincline so that they may enga e the upspecification is based. rightmembers l5 and [5 at a point spaced from In the drawings: the scorelines 2| and 22 and thus efiectively 40 Fig. 1 is a perspective view ofa holder of the support said members. 40 character set forthparticularly adapted for sup- The holder thus formed is adapted tosupport porting menu cards or the like. a menu card or place card C asshown in Fig. 1

Fig. 2 is an end view thereof. and the exposed surfaces of the holderare pecul- Fig. 3 is a view of the blank from which the iarly adapted tobear printed or lithographed holder shown in Figs. 1 and 2 is formed.ornamentation, indicia, or advertising matter. 45

Fig. 4 is an end view of another form of holder. As shown in Fig. 4, oneof the upright members Fig. 5 is a vertical sectional view of stillansuch as. l6 may be made somewhat shorter than E formg the member IE toafford greater facility in intro .f Fi 6 i a mil r V w Of anothermodified ducing a card between them. Also, the several 5 formscore lines21 may be replaced by a single score Fig.7 is a plan view of a holderformed to supporta bottle or similar article.

Fig. 8 is a front view thereof.

Fig. 9 is a vertical sectional view of a holder in which is incorporateda match pack.

line 21 between the base support portions l9 and 20 and thus eliminatethe tabs 25.

The foregoing structures, while quite desirable, would necessarily haveto be formed of double coated stock if all of the exposed surfaces areto bear the mentioned ornamentation, etc., since the exposed surfaces ofthe upright members II and it are the opposite surface of the exposedsurfaces of the base support portions 1 8 and 28. For this reason it isdesirable to form one of the base portions such as I! with a slottedopening 88 into which the upright member I! may be introduced beforethat member and the other member I! are passed through the slit 26. Itis thus seen that the previously exposed surfaces of said members arenow in back-to-back relation and, therefore, concealed, and that thepreviously concealed surfaces which form a continuation of the exposedsurfaces of the portions l9 and 20, are now exposed. This holder may,therefore, be formed of single coated stock, bearing printed matter onlyon one face.- The opening 88, when the holder is in use, is entirelyconcealed, and the outward appearance thereof is the same as that of theforms previously described.

In the form of the invention shown in Fig. 6, the upright members l5 andI6 may be made relatively short and in this instance may be used .forsupporting and displaying an article of port an article such as uiebottle B which is adapted to rest upon the edge 34 formedin the uprightmembers and to be held in upright position by the outwardly flaredportions 35 of the spaced upright portions 82 and 33. The base supportportions i8 and 20 may each be cut away as at 86 to accommodate thebottle, and in other respects the holder may be similar to thosepreviously described.

As shown in Fig. 9, the holder may have incorporated therein a matchpack 31 held in position between the upright portions l5 and It". In thepresent instance, the portion I 5 is extended to provide a flap 88adapted to cover the match pack and be tucked between said match packand the free end of the member li The latter may be provided with amatch-strildng surface 38 and the menu or display card C may besupported by the holder by introduction between 55 the upright I6 andthe flap 38. This structure may also follow in other details thosepreviously described.

An alternate form of holder in which a match pack is incorporated, isillustrated in Figs. 10 and 11. In this form the previously mentionedflap 88 is extended to terminate at or adjacent the base and is notintended to be lifted for exposure of the matches. Access to the matchesmay be had by providing fold or score lines 40 and 4| transversely onthe portions and 88 and also providing a slot or opening 42 in theportion 48 which connects said members, and pressing downward on theportion 43 so that the portions l5 and 38 assume the folded conditionshown in Fig. 11. The matches are now accessible for extraction of oneof them and upon release of the pressure on the portion 48, the membersi5 and 88 will spring upward to again conceal the matches and in thiscondition the match-striking surface 89 may be safely used withoutpossibili y auasae of accidental ignition of the match pack by flyingsparks or the flame of the ignited match. In

other respects, this form of the invention follows those previouslydescribed.

While the invention has been illustrated in several preferred forms ofits embodiment, it is apparent that the principles set forth may beincorporated in other forms not here disclosed,-

without departing from the spirit and scope of the invention as claimed.Hence, the prior art rather than the instant disclosure should form thebasis of interpretation of the scope of the invention as defined in thefollowing claims.

What I claim as new and desire to secure by Letters Patent, is:

1. An article holder comprising a sheet provided with score lines and acentrally disposed transverse slit, the end portions of said sheet beingpassed through said slit to form two coacting article holding portions,the central portions of the sheet forming support members for thearticle holding portions, and the remaining portions of the sheetforming the base portion of said article holder.

2. An article holder comprising a sheet provided with score lines and acentrally disposed transverse slit, the end portions of said sheet beingpassed through said slit to form two coacting article holding portions,the central portions of the sheet forming support members for thearticle holding portions, and the remaining portions of the sheetforming the base portion of said article holder, one of the latterportions being formed with an opening for the introduction therethroughof one of the article holding portions.

3. An article holder comprising a sheet formed with two central portionshaving a slot between them and connected at their opposed ends, anintermediate portion connected with each central portion, an end portionconnected with each intermediate portion, and fold lines between all ofthe adjacent portions of said sheet whereby said sheet may be folded topass the end portions through said slot to form coacting article holdingmembers supported in upright relation by said central portions anddisposed at right angles to the intermediate portions which form thesupporting base therefor.

4. An article holder comprising a sheet provided with score lines and acentrally disposed transverse slit, the end portions of said sheet beingpassed through said slit to form two coacting article holding portions,the central portions of the sheet forming support members for .thearticle holding portions, and the remaining portions of the sheetforming the base portion of said article holder, the end portions beingformed with shoulders having engagement with said support members tomaintain the base portion and the part of the support members adjacentthe slit, in spaced apart relation.

5. An article holder comprising a sheet formed with two central portionshaving a slot between them and connected at their opposed ends, anintermediate portion connected with each central portion, an end portionconnected with each intermediate portion, each of said end portionsbeing formed with shoulders, and fold lines between all of the adjacentportions of said sheet whereby said sheet may be folded to pass the endportions through said slot to form coacting article holding memberssupported in upright relation by said central portions and disposed atright angles to the intermediate portions which nection to stabilize theholder in its folded condition.

6. In an article holder of the character described and formed of asingle sheet, a base formed by two remote portions of said sheet, one ofsaid portions being provided with an opening, amember connected witheach base portion and adapted to assume a position normal to itsconnecting base portion, the member connected with the base portion nothaving the opening being adapted to be passed through the mentionedopening in the other base portion.

7. An article holder comprising a sheet of material bearing indicia onone face thereof, said holder being formed with a base portion, anarticle holding portion comprising two members in contacting relation,and supporting portions for ,the latter, the exposed surfaces of thementioned article holding members and the supporting portions bearingthe mentioned indicia.

8. An article holder comprising a sheet provided with score linesadapting said sheet to be foldedto form a base portion, two coactingarticle holding portions, said latter portions each being provided witha cut-out for the reception of an article and formed with outwardlyflared article engaging edges, and support members for thearticle-holding portion. I

9. An article holder comprising a sheet provided with score lines and acentrally disposed opening, the end portions of said sheet being passedthrough said opening to form two coacting article holding portions, thecentral portions of the sheet forming support members for the articleholding portions, and the remaining portions of the sheet forming thebase portion of said article holder, the mentioned end portions beingeach formed with end cut-outs for the reception of an article andprovided with outwardly flared article engaging edges.

10. An article holder comprising a sheet pro vided with score linesadapting said sheet to be folded to form a base portion, and twocoacting article holding portions, support members for thearticle-holding portions, and a match pack positioned between the lattertwo portions, one of said portions being extended to form a flap adaptedto cover said match pack.

11. An article holder comprising a sheet provided with score linesadapting said sheet to be folded to form a base portion, two coactingarticle holding portions, support members for the article-holdingportions, a match pack positioned between the latter two portions, oneof said portions being extended to form a flap adapted to cover saidmatch pack, and provided with a transverse opening intermediate itslength and with transverse fold lines adapting said latter portion to befolded to expose said match pack through said opening for the extractionof one of said matches.

12. An article holder comprising a sheet provided with score lines and acentrally disposed transverse slit, the end portions of said sheet beingpassed through saidslit to form two coacting article holding portions,the central portions of the sheet forming support members for thearticle holding portions, and the remaining portions of the sheetforming the base portion of said article holder, and a match packpositioned between the mentioned article holding portions, one of saidlatter portions being extended to form a flap adapted to cover saidmatch pack.

13. An article holder comprising a sheet provided with score lines and acentrally disposed transverse slit, the end portions .of said sheetbeing passed through said slit to form two coacting article holdingportions, the central portions of the sheet forming support members forthe article holding portions, the remaining portions of the sheetforming the base portion of said article holder, 9. match packpositioned between the mentioned article holding-portions, one of saidlatter portions being extended to form a flap adapted-to cover saidmatch pack, and provided with a transverse opening intermediate itslength and with transverse fold lines adapting said latter portion to befolded to expose said match pack through said opening for the ex-.traction of one of said matches.

JUAN P. ROSELLO.

